Privacy Policy Page

TK Wholesale Hub Privacy Policy

1. Our Mission

Our mission is to provide all TK Wholesale Hub users with a safe, efficient, and trustworthy business experience.
To achieve this goal, we collect and process information about you and the following related parties in accordance with applicable laws:

Merchants conducting business on the TK Wholesale Hub platform;

Customers purchasing or transacting on the TK Wholesale Hub platform;

Partners working with TK Wholesale Hub (for example, those developing apps for merchants, assisting with store setup, referring potential entrepreneurs, or supporting merchant operations in other ways);

Users of TK Wholesale Hub applications or services (such as Shop or Shop Pay);

Visitors who browse the TK Wholesale Hub website or contact our customer service team.

This Privacy Policy aims to help you better understand how we collect, use, and share your personal information.
If there are significant changes to our privacy policy or data processing practices, we will notify you via the TK Wholesale Hub dashboard or by email.

2. Our Core Values

Trust is the foundation of TK Wholesale Hub’s continuous growth.
We believe that only services built on transparency and trust can truly make merchants and customers feel secure.

Our three key privacy principles are as follows:

(1) Your Information Belongs to You

We collect only the minimum information necessary to provide our services and delete or anonymize it once it is no longer needed.
During product development, our engineering, privacy, and security teams work closely together to ensure your data is used solely for service-related purposes.

(2) We Protect Your Information from Unauthorized Access

We do not share your personal data with any third parties unless explicitly authorized by you or required by law.
If disclosure is legally mandated and permitted, we will notify you before doing so.

(3) We Help Merchants and Partners Meet Their Privacy Obligations

Some merchants and partners using TK Wholesale Hub may not have independent privacy or compliance teams.
Therefore, we design our products and services to be simple and privacy-conscious, and we provide necessary compliance documentation and guidance to support lawful operations.

3. Why We Process Your Information

We typically process your personal information for the following purposes:

(1) To Fulfill Contractual Obligations

For example, to process your TK Wholesale Hub subscription, payments, or transactions.

(2) For Legitimate Business Interests

To provide and improve our services, including but not limited to:

Fraud prevention and risk control;

Responding to inquiries and providing customer support;

Helping merchants discover and use apps from our marketplace;

Enhancing product performance and user experience;

Conducting data analytics and reporting;

Testing new features and services;

Marketing and business communications.

When processing personal data based on legitimate interests, we carefully assess privacy risks and implement protective measures such as data minimization, transparency, limited retention periods, and access control to ensure information security.

In certain cases, we may also process data based on your explicit consent (e.g., when you instruct us to share data with third parties).
You may withdraw your consent or adjust your communication preferences at any time.

4. Your Rights and Control Over Information

No matter where you are located, you have the right to access, correct, delete, or restrict the use of your personal information.
Depending on your role within the TK Wholesale Hub platform, the methods for exercising these rights differ:

If you are a buyer: Please contact the merchant directly. We act as a data processor and will assist the merchant in handling your data request.

If you are a merchant, partner, user, or visitor: You may submit a data request through our online portal (English version available). We may engage a third party to verify your identity to ensure data security.

If you are located in the EEA or the U.S., you may also file a complaint with your local data protection or privacy authority.

Note: We currently do not respond specifically to “Do Not Track” signals, as there is no consistent industry standard for compliance.

5. Data Retention and Deletion

We retain personal data only for as long as necessary to fulfill the purposes for which it was collected.
Retention periods are determined based on:

The nature and sensitivity of the data;

The potential risk of unauthorized access or disclosure;

Legal obligations or dispute resolution needs.

If you stop using our services or delete your account, we will delete or anonymize your personal data.
For more details, please refer to the supplemental privacy policies applicable to your user role.

6. Machine Learning and Automated Processing

To improve the user experience, we may use machine learning technologies (referred to as “automated decision-making” in some jurisdictions) under the following conditions:

Human review is always retained to ensure that decisions are not made solely by automation;

Such technologies are applied only in scenarios that do not have significant legal or material impact on you (e.g., recommendation ranking or content optimization).

7. Information Security Measures

We continually invest in and upgrade our security infrastructure to prevent unauthorized access, disclosure, or misuse of your data.
We also engage independent audit firms to regularly assess the security of our data storage and financial systems.
However, please note that no online transmission or electronic storage method is completely secure.

8. Cookies and Tracking Technologies

We use cookies and similar technologies on our websites and services to:

Optimize platform functionality and performance;

Analyze traffic and user behavior;

Deliver personalized recommendations and marketing content.

You may disable or delete cookies through your browser settings. For details, please refer to our Cookie Policy.

9. U.S. Region Privacy Notice

This U.S. Region Privacy Notice supplements the TK Wholesale Hub Privacy Policy and applies to individuals residing in certain U.S. states.
It explains how we process personal information in accordance with applicable state privacy laws such as the CCPA, CPA, CTDPA, UCPA, and VCDPA.

(1) Categories of Information Collected and Shared

In the past 12 months, we may have collected information including:
account details, payment data, transaction history, preference settings, device information, and browsing activity.
We do not sell your personal information. All sharing is conducted strictly for lawful purposes described in this Policy.

(2) Sources of Information

Directly from you: when registering, placing orders, browsing our website, or contacting customer support.

From your device: such as IP address, device model, operating system, and interaction history.

From third-party sources: including email service providers, logistics companies, risk management vendors, cloud providers, and marketing or analytics partners.

(3) Data Retention

Unless otherwise required by law, we retain your data during your use of TK Wholesale Hub services.
If you are a merchant, we generally retain transaction-related data for two years after your store or account is closed, for compliance and dispute resolution purposes.

(4) Your Rights

You have the legal right to request access, correction, deletion, or restriction of your personal data.
If your information is managed by a merchant, we will assist in forwarding your request.
To protect your account, we will verify your identity before processing your request.

We will not discriminate against you for exercising your legal privacy rights.

10. Contact Us

If you have any questions, suggestions, or requests regarding how we handle your personal data,
please contact the TK Wholesale Hub Support Center or submit a request via our online form.

11. Policy Updates

TK Wholesale Hub reserves the right to modify this Policy at any time.
If major changes occur, we will post a notice or send you an email in advance.
The updated Policy will take effect from the date of publication.
Your continued use of our platform after such updates constitutes acceptance of the revised Policy.